by Jenny Hale, Guest Contributor
The draw of entrepreneurship and the flexibility that comes with it is attractive to the military spouses.
Entrepreneurship is an exciting adventure that offers a sense of pride, purpose and accomplishment for military spouses who are looking for an alternative career path that works around the demands of military life.
I’ve learned this first-hand working with military spouse and veteran entrepreneurs. Entrepreneurship offers the opportunity for military spouses to set their own schedule, find the freedom to move their online businesses across the country if their spouse receives PCS orders, and spend the time they want with their kids and their family.
Entrepreneurship is hard work and doesn’t come easy.
There’s a saying that you work 80 hours a week as a business owner so you don’t have to work 40 hours for someone else.
While it depends on the business you run, I believe in embracing the hustle. A business isn’t built overnight and it does require time and effort.
If you’re passionate about your business, it shouldn’t feel like “work,” but you do want to ensure that you’re actually spending time on business tasks that bring a return on investment (ROI). Without ROI, you’re just hustling with no end in sight. Time management is key in business ownership and learning to prioritize the things that matter in order to make more money is vital.
As a military spouse entrepreneur, it’s easy to spend your whole day on social media and feel like you accomplished nothing. Your business needs marketing in order to make money, but it’s the No. 1 thing entrepreneurs lack a strategy on from my experience. Your marketing needs to be purposeful and focused.
Here are 4 ways to stop mindlessly hustling and better manage your business to make money.
Understand How Marketing And Social Media Works
When I speak with military entrepreneurs who are struggling with their marketing, I always find an underlying issue preventing them from finding success. Every entrepreneur knows they need to market their business and everyone says to use social media. However, beyond that, there is no strategy in place on what to post or how to use it.
Before you waste your time online, you need to understand how marketing works and how social media marketing is crucial. First, as a business owner, your job on social media is not to sell your product. This concept is shocking to business owners.
Think about it! Before you started your business, what did you scroll on Facebook for? Often, it’s to see pictures of your friends and family. It was to post elements of your life and share experiences.
It wasn’t used on a day-to-day basis to buy a product or service from someone.
Your customers aren’t on social media to be sold to! They’re on social media to be social!
It’s your job as an entrepreneur to build their loyalty through relationships and by sharing your story too. People buy from those they like and know. So, if you’re on social media posting constant links, sharing promotions of your product or service, and otherwise not being social or providing helpful value to the community, you won’t find success on social media.
If you’re already doing that and you’re not finding success, it may have nothing to do with your content, but actually how you’re posting. In fact, it probably has a lot to do with the pesky Facebook algorithm. Your content may be amazing, but it may not be published on your page in a way that Facebook or another social media platform wants you to post it for maximum success due to the algorithm.
If you don’t understand the data, trends and concept behind the algorithm and how you’re posting and using social media, you’re going to be hustling with no momentum that leads to success. To learn the ins and outs of the Facebook algorithm and why your strategy isn’t working, check out my blog on Beating the Facebook Algorithm by Finding Your Perfect Audience.
Create Your Content In Batches
Once you understand what to post and how to post your content on social media, it’s time to create your content marketing strategy. To maximize your time creating content, I recommend doing it in batches.
As a busy entrepreneur, find moments where you can focus on letting your creative energy flow. I find times where I’m stuck without my phone or reception to be the most productive for me (no distractions allows my best writing to happen).
I get a ton of work done on planes, traveling (dealing with time zone changes is the worst!) and late at night after everyone is asleep.
Once I start, I’m able to dedicate a few hours to letting myself write and share my story. It’s been great to batch create this content all at once and I’m able to get a month’s worth of blog and social media content created during these times. Find time where you can focus on writing and don’t let any distractions get in your way.
It’s OK if it’s not perfect – you can fix it later! Just set time aside to write and create!
Schedule Your Social Media
Once you have created your content, you don’t want it to go to waste! Set time aside to schedule posts. Facebook’s native scheduling tool allows you to schedule up to 6 months in advance.
To save the most amount of time, batch create and schedule evergreen content, meaning it can be used again and again no matter what time of year it is. As you grow your business, collect this content and re-use it.
To save even more time, expand on your content through multiple mediums. If you wrote an article on a topic 6 months ago, create a video on the same content this month. Then, schedule your links through social media on repeat to continue to drive constant views back to your evergreen content.
Outsource When You Can
It’s good to ask for help! If you’re not sure about social media or marketing, reach out to a business that supports entrepreneurs in mastering it. Learn all you can and then, ask for help when you need it.
Jenny Hale is a marketing and social media coach consultant for military spouse and veteran business owners with military-themed businesses. Nicknamed “The Military Social Media Guru,” she uses her extensive background working with military non-profits, military-focused corporate companies, the Army, and as an entrepreneur to help others struggling to meet their business dreams. With the goal of bringing financial freedom to the military community, Jenny works to make an entrepreneur’s vision come to life. You can follow her on Twitter, LinkedIn, Pinterest, Facebook Groups, and Facebook.