Editor’s Note: MilSpouse Entrepreneur Spotlight is a monthly Q&A designed to celebrate the successes and acknowledge the challenges of a milspouse entrepreneur. In the past, we have highlighted Chelsea Hickey of Sparkle Social, Amy Schofield of Schofield Strategies, Breanna Ramey Daughtridge of Untamed Rose, Michelle Campbell of Forte VSS and Jeanette Price of Peachy Keen Perfume. This month, NextGen MilSpouse features Jessica Bertsch of Powerhouse Planning.
Your Name: Jessica Bertsch
Military Branch Affiliation: United States Coast Guard
Years as a Military Spouse: Eight
Business Name: Powerhouse Planning, LLC
Year Established: 2012
Tell us about your business: Powerhouse Planning guides companies toward initiating and instituting high-IMPACT business plans that succeed in the forms of growth, recognition, efficiency, and new opportunities. Small to mid-size companies often struggle to afford full-blown, dedicated teams focused on marketing, company development, and business growth. We serve as an affordable, scalable, and targeted resource to assist companies of all sizes in achieving their goals. We provide business/company development, external/internal communications, and marketing services. We provide career opportunities for military spouses and veterans worldwide.
Did you always know that you wanted to be an entrepreneur?
I always chuckle when I’m asked this question. My response is always the same…
“I tossed around how much proof God has given me that I could be a military spouse and all the traits appeared to be transferable. I’m dedicated to what I’m doing…loyal to a fault at times…driven to the point of exhaustion…been provided growth opportunities through hardships…and love cherishing the sweet moments of victory. I’m not a born entrepreneur…I’m a military spouse who took her strengths and became an entrepreneur.”
What motivated you to start your own business? In 2011 I became a mom. I yearned to have a healthy work-life balance (at least as much as humanly possible) and that’s when I decided having my own business would give me the flexibility I desired.
What is the best part of being an entrepreneur? Flexibility! I also love building my own team…and going after what my heart and talent truly desires to work.
What are the biggest challenges you face as an entrepreneur? Oh goodness…it’s a hard road! Time management is still a struggle. Truthfully I’m not sure I will ever get to the point where I can balance everything, but I’ve learned more than anything I have to ask for help…and it’s an OK thing to do!
Do you find that being an entrepreneur fits well with your role as a military spouse (or does it even factor in)?
Heck yes…it’s perfect! It’s been the greatest blessing for my entire family!
How do you blend working from home and your family relationships? Like I mentioned earlier. I ask for help. At times I’ve also had to turn down work because I knew at that time it wasn’t a perfect fit for me, my team, or my family. It’s tricky, but the tradeoffs are so worth it for this phase of my life. I also have set office hours (like I would if I worked in an office). (It does however mean my “office hours” at times end up being 8 p.m.-1 a.m.)
Biggest lesson learned so far as an entrepreneur: Trust your instincts!
Best piece of advice for a budding entrepreneur:
Go for it! Know that it won’t be easy, but as you build you will see it was totally worth the pain as you dance in the awesomeness!