Business Name: Sparkle Social
Year Established: 2010
Tell Us About Your Business:
Sparkle Social is a social media, email and blog strategy, optimization and management company for small to mid-size businesses.
Did you always know that you wanted to be an entrepreneur?
No, I didn’t notice the signs. My family always said I would be in business, but I went the route of Journalism. I’ve always been one to want to be in control of everything and share my wide-variety of ideas, tactics and strategies, so it only made sense.
What motivated you to start your own business?
When I became a social media strategist, it was only natural for me to start giving advice to small business owners that I knew and/or answering questions from my friends and peers about social media, its functions and evolution. I love what I do and it doesn’t feel like work, so why not do it for more businesses and make a better living?
What is the best part of being an entrepreneur?
Honestly? Being able to turn down potential clients and work with the ones I know I will be able to help in a way that isn’t stressful to my life. I’ve had the opportunity to work with a lot of businesses, but some have the wrong intentions, or I have a gut feeling that things won’t go well or last long, per the vibe of the potential client.
What are the biggest challenges you face as an entrepreneur?
Time. As well as having Sparkle Social, I am a full time marketing manager and digital strategist. Sure, I can work on digital clients all day long, but my work never stops–which is the beauty of being able to work anywhere that I have an internet connection, but it leaves me always working.
Another challenge is that people don’t understand what I do. Maybe it’s because people think I “get paid to sit on Facebook all day,” but explaining what I do, why my phone is always near me and why I check email and Facebook constantly and that I’m not addicted is an obstacle.
Do you find that being an entrepreneur fits well with your role as a military spouse (or does it even factor in)?
Being an entrepreneur in the digital space works well with being a military spouse – I can work wherever I have an internet connection.
How do you blend working from home and your family relationships? Craziest moment?
I try to put down my computer and phone as soon as my son and husband are home for the night. Sometimes I have to miss bath time because I work on the East Coast with clients on the West Coast, so it’s still early for them when I need to respond to emails and calls.
Biggest lesson learned so far as an entrepreneur:
Most people aren’t going to understand what you do, and if they do, they don’t understand the time it takes to be a successful or startup entrepreneur or what it entails — the paperwork and etc…
Best piece of advice for a budding entrepreneur:
Have confidence, do a lot of research, keep up with your industry’s news, as well as what’s going on in the world — at the end of the day, it all comes together.
Favorite motivational quote:
If you fail to plan, you plan to fail. <- I still use a paper planner and write down all of my plans, goals and action items.