Editor’s Note: Military Spouse Entrepreneur Spotlight is a monthly Q&A designed to celebrate the successes and acknowledge the challenges of a military spouse entrepreneur.
In the past, we have highlighted Kristine Schellhaas of USMC Life, Vista Bartholomew of VistaPix Media, Jessica Roberts of Aim High Writing College Consulting, Julie Riggin of Julie Kay Design Studio and Lauren Nygard of Lauren Nygard Photography. This month, NextGen MilSpouse features Lindsey Germono of Germono Advertising Company.
Military Branch Affiliation: Air Force
Years as a Military Spouse: 4
Business Name: Germono Advertising Company
Year Established: 2013
Tell us about your business: I own Germono Advertising Company, a full-service advertising agency, specializing in traditional media for businesses in Hampton Roads, Va.
We are located right in the heart of the largest military installation areas. From television, print, radio and outdoor…there are a plethora of options for businesses to choose from when it comes to advertising and marketing. We use a consultative, educational approach to helping each of our clients.
I am a Certified Internet Marketer via Internet Marketing Association, have an MBA from Regent University, and am born and raised in Norfolk, Va.! I am a proud Air Force spouse.
My goal is simple – to provide business owners with peace of mind and alleviate the stress of planning and managing advertising on their own. With roots in the Hampton Roads area, I fully understand the market and leverage my media connections to help businesses grow.
From start to finish…traditional media planning, purchasing, and management…you are positioned for success with Germono Advertising Company.
What’s your biggest lesson learned as an entrepreneur so far?
I wish someone would’ve told me that it’s OK to turn away business from potential clients. I feel that when you just start your business you are hungry for clients/customers. You want the business to grow and be successful so you may take on clients that are negative to your business. Perhaps they don’t value what you do – stick with the clients that do!
On managing work and life – is it all about blending or all about balancing? Why?
Blending. If you are a business owner, there is no shutting down. You are constantly tapped into your business. But, if you have the right support system around you – it won’t seem like work. It becomes a part of your everyday.
Tell us the one thing that makes your dual-working military family successful.
My family understands success. My husband works very long hours, so can relate to me when I am up late. We support each other by finding ways to have fun – sporadic dates, traveling together and each of us pulls our weight around the house.
When I am traveling, he makes sure the house is taken care of.
When he’s slammed with working, I make sure he comes home to a fully stocked fridge and hand the TV remote to him!
Having the “how can I help you this week” conversation often helps make our household work.
Choose one: coffee, wine, water or soda:
Tell us one piece of tech you couldn’t live without:
All of it! I could not work without access to wifi.
Must-have song on your productivity playlist:
Anything by Wu-Tang Clan
Leave us with some wise words…
Being a military spouse means so much more these days. Long gone are the days of spouses staying at home – we want to connect, work, inspire, reach out to others. Our spouses are supporting US in our passions, dreams, goals.
We are at the mercy of uncontrollable factors, but making it work is possible!
PCS’ing to another area has so many struggles that come with it – a mountain more when you are PCS’ing to another state than where your business is. You can do it – you may have to alter your goals a bit, but the journey is still there!