Yahoo!’s young, powerful CEO, Marissa Mayer, has been creating quite a controversy since recently taking over the reigns at the internet corporation—from announcing she was pregnant the same day Yahoo! publicized her hiring, to making divisive changes to their telecommuting policy.
Yet, despite all of the bad press Yahoo! has been getting as a result of Mayer’s controversial decision-making, there are some valuable insights that can be learned. In fact, I want to share 5 of the biggest reasons why Yahoo!’s ban on telecommuting is a good thing…
Reason #1: It Sheds Light on the Importance of Company Culture
Why does this matter? If you’ve ever worked at an organization that is negative or just a bad fit for your personality and values, you know why. If you haven’t—consider yourself VERY lucky!
Culture plays a huge role in job satisfaction.
While I believe it’s a company’s choice to allow telecommuting or not, radically changing the policy (or any policy for that matter) is just plain bad for morale. Employees are left feeling blind-sided, angry and disposable.
…which leads me to Number 2…
Reason #2: It’s Evident the Change is Unpopular
In a social era such as ours, what are employees to do when they are unhappy and disgruntled? Why, take to Twitter of course!
And take to Twitter they did—along with hundreds of other people who heard about the Yahoo! policy changes and felt them unfair.
A quick search on Twitter shows Marissa Mayer trending, and the associated tweets are less than supportive. If the telecommuting topic was not important to people or really didn’t impact their lives, there would be no big to-do about the policy change.
When enough people get behind a cause or fight against a policy they disagree with, it gets noticed. Pay attention to the news in coming days. This controversy may have sparked a discussion regarding telecommuting that military spouses can benefit from!
Reason #3: Powerful Opposition Sends a Message to Companies
The backlash that is all over social media shows that our culture is changing. Despite a competitive job market, people are voicing their concerns over a benefit that is important to them.
Remember that social media (where many people vent their frustration candidly) is comprised of individuals and companies.
Smart companies will look to this feedback and make some changes to their own policies.
Reason #4: It Reminds Us There are Never Guarantees (Not Even for Non-MilSpouses)
Though it would be nice if we could always count on having a job, it just isn’t the reality.
We know this fact more than most—but I think it’s important for us to remember that even our civilian counterparts face uncertainty. I find that keeping things like this in perspective can prevent us from getting resentful or bitter.
Reason #5: It’s a Great Time to Find Telecommuter-Friendly Companies
Other companies, especially Yahoo!’s competitors, have seized this opportunity to showcase their opposition to the ban, and therefore position themselves as friendly, employee-centric places to work.
As a consumer, I tend to favor the organizations that take care of their workers. As an employee, I want to work for the place that cares about my needs.
CAREER RECON TIP: Find tweets from companies that express opposition Yahoo!’s change in policy. Research the company, tweet back to them and get to know them. You never know if they may favor telecommuters.
Only time will reveal what this all means for telecommuting. For the time being, do your recon! It will pay off.